Meet The Owner

Thank you for visiting our online shop!

​

My name is Keith and I was born and raised in Southern Maine and outdoor living has been a large part of my life!  I spent every Spring and Summer as a child fishing in the rivers, streams, lakes, and ponds of Maine's Lake Region area.  I enjoy freshwater kayak fishing and want to share my enthusiasm for unique fishing lures and gear.

​

I am a US Army, Desert Storm Veteran (1990 - 1994).  I have worked in corporate America, for local businesses, and have been self-employed for the majority of my adult life.  I don't get out fishing as much as I would like to, so I decided to start up a small fishing tackle company.  I felt this was the best way to be as close to the action as possible and I enjoy sharing my passion for fishing with others.

​

I began my website in August of 2023.  I began selling private label fishing lures on the website and I would setup popup events at our local shopping mall.   The business began to take on a life of its own and I began adding name brand fishing lures to my inventory.  1 brand led to 2 and then to 3. 

 

Now I sell many different brands and have begun having my own branded lures manufactured.  So far I have released 2, the Assassin 180 and the Stealth 5" Glide Bait.  I have a new jerkbait releasing very soon.

​

I am excited and extremely passionate about this business.  I am enthusiastic about sharing my passion with all of you and I hope you will continue to visit my site and follow the journey.

​

If you are ever in the Yarmouth, Maine area, please pop into my small shop and say hello.

​

Thank you for checking out my website.  Now go hit the water!  Tight Lines!

​

​